Wire-framing, prototyping, Usability testing
UX Designer
One of the top 5 retails gaint in MENA and Europe hich sells retails product via ecommerce and brick & motor store
Shopping list is a key feature designed to enhance the online shopping experience, and after doing a primary research, we identified that customers are not fully utilizing this feature on our platforms.
To design a shopping list flow that could motivate the customers to utilize this feature for a better shopping experience..
User finds difficulty to shop online since user prefers reordering the recurring grocery items rather than creating and ordering the list
User unable to navigate and locate the “Shopping List” feature
User is frustrated and expects to add the selected shopping list items to “add to cart”
User prefers the shopping list behave like a checklist for both online and offline shopping and share the list to his/her partner or room mates
Ahmed is managing expenses and grocery inventory at home, he needs a feature to order recurring item hassle-free because to save time
Lama is busy professional , she needs a feature to forecast price drops of products and easily purchase online because to have budget friendly shopping and to jump long queues
Sketched 8 crazy ideas based on the user needs and pain points(Duration : 8 min)
Before proceeding to the digital wireframe , sketched down the instance of the flow
Before proceeding to the digital wireframe , sketched down the instance of the flow
Most users were not aware and unable to locate “shopping list “ in the mobile app
Some users understood it as the Grocery TODO list , for the same they are more convenient writing in paper or to do collaborative apps
Some user find easy to order from the previous orders rather creating lists especially grocery /recurring items